FAQ | Frequently Asked Questions





How did ANIMA start?

During the pandemic, we all had some time to reflect on what’s truly important. What we realised is that we want to figure out how we can re-enter the world doing more good than we were doing before.

That moment of reflection got us thinking about how we treat the Earth and how we treat each other. That feeling of disconnection from ourselves and our environment is damaging. We wanted to do something to fix that.

ANIMA came from the desire to inspire those of us who want to do something good but don’t know where to look. It came from the desire to connect people around the world in ways that will make their lives a bit easier or richer. We want to connect people to their unique way of doing good and help facilitate those actions in real, tangible, manageable ways.

In 2020, while COVID was forcing us to wake up and change our ways of living, ANIMA was born.



It’s hard to deny that there’s something that connects humans to each other and also back to nature. It’s not just the fact that we all live on earth; it runs deeper than that.


Philosophers have tried to describe that feeling, referring to it as the “soul that energizes all life in the universe.” This feeling–this energy–is ĀNIMA Mundi. When we increase our consciousness, we tap into that energy.


Anima Mundi means “the world soul.” It refers to the intrinsic connection between all living things on the planet. It’s easiest to think of it as similar to the way the soul is connected to the human body. Anima Mundi is the ‘soul’ of all things on the planet, including animals, people and nature. We all have this soul in us, no matter how different we may be.


Through ĀNIMA Mundi, we are all connected to each other.


What’s ANIMA’s legal status?

ANIMA is a non-profit foundation registered in the Netherlands. 

and a for-profit social enterprise. 


Why is ANIMA a social enterprise? What does it mean to be a social enterprise?

(should link to blog article on website about social enterprise: https://docs.google.com/document/d/192bVupn6yQjTjLyuwoFj2TWIH2TubXREv6qstoxZzhI/edit


A social enterprise, sometimes known as a social business, is not only after profit. Sure, profit is part of the game, but not the whole enchilada. Instead, social enterprises seek to maximise benefits to both society and the environment, while at the same time making a profit. These are often referred to as triple-bottom-line organisations, or companies that seek out profits, social impact and environmental sustainability as three equally important goals.


What is ANIMA’s business model?

Here at Anima, we do good business. What this means for us is that we make sure our business endeavours are profitable, but not just for the sake of profit. Our biggest motivations are all the ways that we can give back through social and environmental projects. The more money we make, the more money we will have to make those projects a successful reality.


And you can see it in practice. We have projects like Global Connect that seeks to provide technology to students in rural Mexico so that they can have better access to distance education in the time of covid. This is one of many projects that we have been working on that put our profits to good use. To us, profits are important, but it feels much better when they can go towards doing some good that everyone can benefit from.


Where are you registered?

The ANIMA Foundation / Stichting ANIMA was founded in The Hague, The Netherlands, on the 12th of February, 2021. You can find all of our registration information below:


Stichting ĀNIMA

Valkenboskade 156

2563GW Den Haag 

RSIN Nummer 862256616

KvK 81883285





What is ‘your good for today’?

When we talk about your good for today, we are referring to the many varied ways we can all contribute positively in any given moment. Importantly, we want to focus on your specific definition of good, because, as you can imagine, doing good looks different for each person and can even change from day to day!


It is our mission to connect you back to yourself in order to figure out a way to do good that makes the most sense for you. All forms of doing good, both big and small, are equally important in creating a better future for all of us. In order to make it easier to figure out what kind of impact you can have, we have laid out 7 ways of doing good. We use these as a vehicle to drive each of our projects and as a way to help individuals activate their potential, too.


What are the 7 ways of doing good?

  1. Affection – Doing good. Connect with people through direct action. Whether it is giving a hug or helping someone complete a task, affection can really light up someone’s day.


  1. Support – Doing good. Providing help to someone in need is much more than making a donation. Volunteering for a cause or just helping out your neighbor lends much needed support.


  1. Understanding – Reading about good. Seek first to understand before being understood by leading with empathy rather than judgement.


  1. Joy – Feeling good. Use your unique talents to provide a source of enjoyment to others. Or, simply, take a moment to be present in the beauty around you and smile.


  1. Inspiration: Seeing good and taking action. Even the smallest action can inspire others. Look out for these actions and try to be that source of inspiration, too.


  1. Knowledge – Learning about good. Share what you know with others and be open to learning from them, too. By sharing knowledge, you can enrich each others’ lives simultaneously.


  1. Recognition – Seeing the good. Cherish everyone else’s success by recognising the good in them. Appreciate how you and others are changing the world around you in big and small ways.


What does ‘doing good’ mean to you today?

Some days we wake up with the desire to do something for others. Most of the time, we understand doing ‘good’ as cleaning up trash on the beach or going vegan.


While these things do count as doing ‘good,’ the reality is that beach clean-ups aren’t for everyone, and chicken wings are tasty! It can be difficult to figure out how to build your positive impact.


We understand that ‘doing good’ is a journey of big and small actions that look different for everyone. By asking what ‘doing good’ means for you today we are able to connect your desire to do good with real, tangible, manageable actions that match your capacity.


Where do the 7 ways of doing good come from?

The 7 ways of doing good are adapted from various spiritual teachings to give a roadmap of all of the ways that we can contribute positively to ourselves and to each other. Doing good looks different for everyone. By breaking them down into 7 specific actions, it is a lot easier to figure out your own unique positive contribution.


Doing good is a dynamic journey that changes depending on your mood, needs, culture and capacity in any given moment in time. The 7 ways of doing good can help centre you, creating a sharper consciousness around doing good. Once you unlock that consciousness, the ripple effect of change begins.





What countries are you working in?

We are currently working in Mexico and Holland. We hope to expand to South Africa and Brazil in the near future and have big plans on the horizon!


What are the projects of Anima?

As of June 2021, Anima has 3 concurrent projects. These projects have all been started in the last year and will set the foundation for the impact that Anima will have around the world. We firmly believe in the ripple effect of change: how one small change can multiply as it spreads from person to person until it creates a huge wave of change. All of our projects start small and spread outward, growing bigger as each person passes on the good to the next.


Our 5 projects are as follows:


  1. Connecting to Indigenous Voices

Here we focus on uplifting and centring indigenous stories and voices. We intend to share their stories and pass on their knowledge to people all around the world. There are many lessons that we can learn from indigenous folks about caring for the planet and caring for each other. Rather than have us tell their stories, we want to give them the platform to tell them for themselves. Through this project, we hope to connect people from around the world to this indigenous knowledge. Learn more by clicking the link above.


  1. Connecting Women to Good

Empowering women is an important goal of ours. We think that the best way to do that is by creating a safe space for women from around the world to gather, share and support each other. Our first attempt at this involves a group of women in Mexico and a group of women in Holland coming together through WhatsApp. Learn more by clicking the link above.


  1. Connecting Students to Good

Students are our future. Our student project seeks to highlight this fact at every turn.





How can I join ANIMA’s projects? 

There are many different ways you can help us on our journey of increasing consciousness and doing good.


As an individual, you can volunteer your time to help us with whatever unique skills you might have. If you are located in Holland or Mexico, you can help us take care of the projects that we are working on in-person. If you are located outside of those two countries, you can still contribute in whatever capacity suits you best! Get in touch with us either via DM or email and we will make it happen!


Some other volunteering opportunities include:

  • Local sponsoring opportunities includes (but is not limited to) things like sponsoring a tree to be planted in a forest in Mexico or 
  • When we connect you to people from around the world, it’s up to you to get out of it what you want. The connection can be as simple as making a new friend, but could even evolve into a language exchange, where the two of you can teach each other your respective language. Either way, you’ll always be exchanging cultures, learning to appreciate more about how each other lives.


How can I volunteer? 

Send us an email at info@anima.global and we can get you in touch with our team about how you can volunteer. You can always keep up to date by scrolling through our Instagram, where you will often find posts that are calls to action. Our instagram is linked here. Often, we are looking to help someone do something, or looking to make a connection between people halfway around the world. 


As an example, we know a woman in Mexico who needs some legal help, but can’t afford a lawyer. If you are a lawyer with some free time, this would be a great way to volunteer with us and do some good!


There are many different ways to get involved with us, just like there are many different ways to do good. Send us an email or a DM and let’s get you started today!


How can I connect to the volunteer in me? (semiologia)

If you’re looking to understand how you can contribute positively to the world around you, a good place to start is the 7 acts of good. Read through them here and find one that speaks to you in some way. Once you know which of the 7 relate to you most, you can better understand how to do good on your own unique terms.


Understanding yourself through these 7 acts of good is part of a spiritual journey called semiologia. It is a practice in consciousness building that teaches you how to remain squarely in the present moment. When you are more present in each moment of your life, you can better understand how the things you do can affect others, too. From there, it is hard to ignore your own footprint.


How can I donate?

We take donations primarily through PayPal right now. We are a registered social enterprise in Holland, so all donation payments will be made into our Dutch account. If you check out the donate page, you can find more information about how to donate and find a QR code that you can scan to donate directly, seamlessly and easily.


Your donation can be a one-off lump sum, a monthly donation, or one that renews annually.


How much of my contribution is actually spent for the purpose of the project(s)?

ANIMA has operating and administrative expenses including salaries, travel, rent, utilities, etc. to get our projects done and do the most good we can around the world. In order for our projects to function, we must cover those costs as well as the costs of our projects.


Your contribution allows our projects to run and our employees to be paid. With your donation, we are able to support our projects across Holland and Mexico. It will be divided between all of our projects on an as-needed basis, meaning money is allocated where it is needed most the moment we receive it.


In our annual reports, you can read more about how the donations have been spent in recent years.


What can I donate? To whom can I donate/Who are the people recieving?

In terms of non-monetary donations:


Each of our projects have different needs, but each project is centred around the idea of connection and the 7 acts of good. We are often looking for a smartphone, laptop or tablet to give people the means to access the internet and, more importantly, connect with people they might not have had access to otherwise. You can donate a laptop, smartphone or tablet from Mexico and Holland for now.


If you are located in Mexico or Holland, you can also donate other items like clothes and toys, which we often bring to Mexico to support local communities who are struggling. Each person who receives a donation from us, whether that is a smartphone or laptop or other item, is someone that we know personally.


In terms of monetary donations: they are always welcome! As mentioned above, you can donate directly to Anima through PayPal, and that donation will help pay for our staff, our projects and, most importantly, to support our goals of increasing consciousness through acts of good around the world.


As a social enterprise, we are committed to the people we help and to protecting the planet just as much as we are to growing our business. You can rest assured that your donation will be used with the utmost care and consideration, putting the people and the planet first.


Is my contribution tax-deductible?

It depends! The biggest determining factor is the country that you are from. You will have to check out your local tax code to figure it out for sure.


ANIMA is registered as a charity in The Netherlands, so if you are donating as a Dutch citizen, the process should be relatively straight-forward. We are currently in the process of being given the status of Public Benefit Organisation (Dutch acronym: ANBI) by the Dutch Tax and Customs Administration, as of June 1st 2021. The Dutch abbreviation means Algemeen Nut Beogende Instellingen. 


Once ANIMA is awarded the status of ANBI, all donations are able to be fully deducted from taxable income. If you make a periodic donation lasting at least five years, you will qualify to benefit from the maximum tax advantage. If you want to make use of this arrangement, please download the donation agreement found here.